Brittany Merrill Underwood, founder and CEO of Akola Jewelry

Underwood is a clear example of a servant leader practicing conscious capitalism to transform the lives of impoverished women and families. Through her nonprofit social business, Akola’s jewelry line is the first Full-Impact Brand to be sold in the luxury space through their national launch in Neiman Marcus. (Watch her story here.)

Akola reinvests 100 percent of their profits to support work opportunities, training, social programs, and the construction of training centers and water wells in impoverished communities throughout the globe.

Their impact model for social business is paving the way for high impact, Millennial-run businesses that seek to have an impact on the world.

Underwood was included in Yahoo’s “Best Person in the World” series in 2014 and was honored by clothing manufacturer Levi Strauss & Co. as one of 50 women around the globe who have changed the political, cultural, and spiritual shape of the future.

Underwood continues to devote her life to creating a brand that empowers women through economic and holistic development.

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